top of page


Preservation Alliance of La Crosse (you can call us PAL) exists for the purpose of promoting appreciation for and preservation of historically significant places in the heart of Wisconsin's "Coulee Region" along the banks of the Mississippi River in west central Wisconsin.


Since our founding in 1976, we've grown and we've learned a lot.  In 2007 we decided to extend our outreach beyond the boundaries of our own little corner of the world, by making our presence known on the web.  Our goal for this site is to provide ideas, information and resources not only for our local PAL members, but for anyone, near or far, who shares our desire to preserve the rich history that surrounds us all.


Browse through the PAL pages to see what we've been doing and what we're about.  You'll find preservation-related resources and information on our Links page, and lots of wonderful old photos and postcards of La Crosse in our Photo Galleries... and if you're interested in joining us, click the Membership button!


Want to learn a little bit more about our history? Click here!

Home tours


PAL's first home tour was organized in 2003. Since then, PAL has offered a chance to tour dozens of the most historic properties in the Coulee Region. Learn more


Heritage Awards


Since 1978, PAL's annual Heritage Awards have recognized exceptional efforts in historic preservation. Learn more.

orn jpg.png


From historic homes to log cabins, PAL has and continues to engage in a number of direct preservation projects. Learn more.



PAL introduced the first collectible gold plated ornament in 1991. Each year brings a new design. Yes, they are for sale!

Learn more.

FS4 cropped.jpg
Endangered Properties
Our Board


Executive Committee:

Barbara Kooiman, President

Jennifer Zettler, VicePresident

Marcus Zettler, Secretary

Judith Cobb, Treasurer



Tim Acklin        

Roger Grant

King Holley



Contact Us:


119 King Street - La Crosse, WI 54601


Dan Moen

Joe Pachal

bottom of page